Hera was more than just an ancient Greek goddess — she was the ancient Greek goddess. She was strong, confident, and didn’t take any crap, even from her husband, Zeus. Our friends at HERA (herafoundation.org) named their non-profit org after this powerful character because of her strength and her role as a protector of women. The HERA (which also stands for Health, Empowerment, Research, and Awareness) Foundation likewise wishes to protect and empower women to take control of their health. HERA has been fighting ovarian cancer with their Climb4Life events for nearly a decade, raising ovarian cancer awareness and introducing hundreds of women and men to climbing. In that time, HERA has raised over a million dollars in support of HERA’s OSB1 scientific grant program and HERA’s community grant program. Through HERA Partners in Action, companies donate proceeds from the sale of certain HERA-branded gear — here in the UC#34 Coin, three lucky winners will pick up a 10-item Partners in Action package.
SMC — Shuttle Tandem Pulley
SMC, makers of the HERA Capra Ice Axe, here
offer up their lightweight, high-strength
pulley, built to last, with stainless steel sheaves
and an aluminum alloy body. smcgear.net
BlueWater Ropes — HERA Lightning Pro Rope
At 60 meters, this 9.7mm rope is a perfect
blend of weight, durability, and performance.
Extra cool: BlueWater flipped the
color scheme on this popular cord to include
stripes of HERA blue. bluewaterropes.com
EVOLV — HERA Climbing Shoes and Chalk Bag
The Evolv HERA was designed specifi cally to fi t
a woman’s foot, with a narrow, low-volume
shape. Perfect for climbers of all levels: comfy,
sticky, and, of course, it’s blue! The sweet chalk
bag’ll hold your powder. evolvclimbing.com
Friksn — $50 Gift Certificate
The folks at Friksn take the vibe of a day at the crag with good friends and turn it into sharp threads. With this gift certificate, you can pick the Friksn that’s right for you . . . including the HERA Boulder-Fly Tee. friksn.com.
Fox River — HERA Sock
The high-performance HERA Sock has a tealblue stripe, plus, it’s made out of a renewable, man-made fiber called Ingeo™, which is quickdrying and wicks like a champ. foxsox.com
Mad Rock — Rope Pod
The makers of the HERA Pad are offering up this big, collapsible, spring-coil rope bucket, perfect for toting gear around the gym or crag. madrockclimbing.com
Omega Pacific — Telos Quickdraws (5)
Engraved with “Climb4Life” on the bent gate
and “HERA” on the straight gate, these teal-blue
quickdraws are made with the cause in
mind — the word telos is Greek for “purpose”
or “goal.” omegapac.com
PETZL — HERAbiner and Tikka 2
The HERAbiner is an anodized, turquoise-blue
version of the Attache, a classic screw-lock
with a snag-free keylock nose. Meanwhile the
Tikka 2 shines with four LEDs, three lighting
modes, and an easy on-off push button on top.
petzl.com
THIS CONTEST HAS ENDED. CONGRATULATIONS TO ANDREW HORTON, JULIAN BOYD AND ANNA WELSCOTT!
THANKS, UCMAG
