UrbanClimber Magazine

MUSICIANS, THIS IS STARDOM CALLING

By Joe Iurato

UCMAG's EAR CANDY is proudly sponsored by Millet USA.

Bob Dylan, Elvis, The Beatles, Sublime, Jimi Hendrix, John Denver, The Clash, Tom Waits, Etta James, BB King, Madonna, The Beach Boys, Janis Joplin, The Sex Pistols, Biggie Smalls, Nirvana, Grandmaster Flash, Jack Johnson — a shortlist from the scroll of musical freakishness, these names will never disappear. For eternity their music will be heard via airwaves and personal players, their records spun at parties and gatherings, and their arrangements covered by hundreds of bands for the sake of audiences’ nostalgic bliss.

Music is no joke. It’s one of the most powerful, and one of the most difficult, forms of art that a person could master. The ability to captivate an audience, to have them move in agreement with what you’re providing, is no easy task. Some look to be soothed, others want to be angered, and there are those that look for the hymn of their protests…all in the music. A single song has the ability to bring a nation together for a good cause (remember “We are the World”?). A genre has an ability to define a time (Seattle ‘grunge’ owned the ‘90s). And a recording artist has the ability to almost single handedly define and inspire an entire culture (Jack Johnson, an Oahu native and pro surfer, nailed it with his laid back folksy vibe). And THAT is exactly what we’re looking for right here, the musical face of rock climbing. If you see where we’re coming from, this is potentially huge.

Folk, punk, rap, rock, pop, metal, country, soul, blues — whatever you’ve got, we’re opening our ears and arms. Whether you lay it down on your computer, a four-track recorder or in a professional studio, it makes no difference to us. Log on to urbanclimbermag.com's forums, where you can post up info and links to your band and your music in “Ear Candy”. We’ll be watching. So will the community, as we expect them to participate in helping us find what we’re looking for. We’ll be featuring some of our top picks in Urban Climber Magazine, with in depth interviews. Those chosen will also receive killer threads from Millet’s Roc Session apparel and equipment line (www.milletusa.com). And, finally, stay tuned for one unbelievably big announcement, which we’ll make shortly after the search for rock climbing’s musical icon begins.

UCMAG'S EAR CANDY IS PROUDLY SPONSORED BY

 
 
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